Mumbai,
22nd April, 2021: On the occasion of World Earth Day,
the Godrej Group,
through a digital film, attempts
to spread an important message around climate change. The film intends to urge
individuals and industry owners to help slow down climate change, by turning to
smart usage of resources.
The digital film highlights the Godrej Group’s dedication and promise
to India to limit global warming, reducing greenhouse gas emissions,
aiming for energy-efficient processes by using renewable energy, water positive
by reducing, recycling and reusing, and protecting our environment and its
precious species. It also asks the nation - Will India stay true to her promise
to restore our Earth?
Commenting
on the film, Tanya Dubash, Executive Director and Chief Brand Officer,
Godrej Group, said, “We are privileged to represent India by being one
of the conglomerates participating in The Paris Agreement which aims to limit
global warming. We are constantly striving to make all our businesses as
efficient as possible to help create a cleaner, greener and better world. Our
campaign #TwoDegreesCooler attempts to capture our deep
commitment towards our country and our planet, to restore and heal and at the
same time sensitise people to adopt a more sustainable lifestyle.”
Anu Joseph, Chief Creative Officer, Creativeland Asia, said, “The
planet and its well-being have always been top priority for the Godrej Group.
You can see it in the way they conduct their businesses. On World Earth Day,
they are calling upon everyone to be #TwoDegreesCooler
to help India keep her promise to the planet.”
The film has been conceptualised by Team
Godrej and Creativeland Asia.
YouTube Link of the Video: https://youtu.be/SLEzs8htRsM
Credits: Creativeland Asia
About Godrej Group
Established in 1897, the Godrej
Group has its roots in India's Independence and Swadeshi movement. Our founder,
Ardeshir Godrej, lawyer-turned-serial entrepreneur failed with a few ventures,
before he struck gold with a locks business. Today, we enjoy the patronage of
1.2 billion consumers globally across
consumer goods, real estate, appliances, agriculture and many other businesses.
In fact, our geographical footprint extends beyond Earth, with our engines now
powering many of India's space missions. With revenues of over USD 5 billion we
are growing fast, and have exciting, ambitious aspirations. For us, it is most
important that besides our strong financial performance and innovative,
much-loved products, we remain a good company. About 23 per cent of the
promoters’ holding in the Godrej Group is held in trusts that invest in the
environment, health and education. We are also bringing together our passion
and purpose to make a difference through our Good & Green strategy of
'shared value' to create a more inclusive and greener India. At the heart of
all of this, are our people. We take much pride in fostering an inspiring workplace,
with an agile and high performance culture. We are deeply committed to
recognizing and valuing diversity across our teams.
For more information on the
Company, please log onto www.godrej.com
No comments:
Post a Comment