Recognised with cheques and cash, for the first time ever the recognition has come to Shikha through APPLAUSES.

 

Best Emcee Corporate Events at BW Applause Awards 2021 

To Shikha Singh, an Anchor, Content Curator and Conversationalist- you give her a live audience or a screen, she has this uncanny ability to deliver without compromising the ‘experience’. The foremost Emcee to adapt & foray into virtual shows, Shikha pivoted to redefine the spotlight game with her content, relatable style, dynamism, wittiness, fun & uncompromising professionalism. To create more deep connections between the brand & its target audience, she arms her presentation with genuine empathy and disclosure.

Shikha’s corporate associations of 2020 encompass ITC, ET Edge, Adobe, Yes Bank, PolicyBazaar, Yotta Infrastructure, Bayer, Indian Express, HPE, HP, Mumbai Games, Admitad, Elite CIO council, Intel, Netcore, Femina, Hitachi, Commvault, Times of India, Agilent Technologies, Unicharm, Cisco, VMware, Culinary Academy of India, Aruba, Vivo, Mamy Poko Pants, IBM, Legal Era, Exchange4media, Businessworld, Worldwide Media, and Realty Plus.

Speaking on the occasion Shikha said, “As whacky as the times are, as special this award is! Kudos to the Team of BusinessWorld & Everything Experiential for curating these honors which recognises people such as us, no matter what! Special thankyou to the accomplished Jury for seeing through my contributions to create empathetic experiences, as a Corporate Emcee. Of course, the heartiest thankyou like always is reserved for my audience, my corporate associations, event agencies, lovely peers & of course my family for trusting me not just on the stage, but also on the screen. More power and love to you all.”

Shikha’s passion for her work helps corporates to not only achieve their objectives, but to also win awards for their campaigns! The ITC Moms Magic Concert- Insta live, is perhaps the loveliest example of how Shikha got the right “family” vibe when Covid-19 anxiety was at its peak. She scripted beforehand after all ad-lib shimmers when you're prepared! Bringing in some live audience members on video was loved, so much so, the next series, ‘Power to Moms’ was launched gauging the huge response the first series got. The campaign has been the most awarded digital campaign of 2020 in the experiential space.

Shikha ensures empathy is the driving force of her events, the humor doesn’t hurt anyone’s sensibilities and so she would try self-deprecating humour or punching up to make her audience smile. If she were to tell the truth, she would tell it nicely! In the world of virtual hosting, to make things real, Shikha did everything from singing with Harshdeep Kaur to doing live screen workouts with Mandira Bedi and Yasmin Karachiwala. The fact that these Experts knew her well from before helped, as the audience could see the conversations being comfortable.

Shikha innovated big time for Bayer Crop Science Live Lucky draw events. Doing Facebook Live with a very large audience of Farmers wasn’t easy as excitement meter was to be kept high without ‘any’ glitches. Live chats on phone with lucky farmers required Shikha to speak in chaste Hindi. She imbibed a feeling of belongingness and winning among a set of audience she hadn’t interacted much before. The series was big hit and the comments on Facebook were a live testimonial to how happy the customer’s customers were!

Shikha also crafted innovative icebreakers and cool content combined with captivating looks and energetic body language but most of all she took genuine interest in the subject at hand so she can relate to the experts as well as the participants. It required her to work harder during back-to-back events but the rewards were nothing less than exponential as work kept pouring in during the unprecedented year as we call it.

There is a joke that for most companies it wasn’t the CEO or CTO but Corona which did the Digital Transformation. The story was no different for Shikha. Playing the role of a ‘Crisis Manager’ or a ‘Troubleshooter’ with a heart-brain sync while being the Anchor is one thing, but knowing requisite technology to know what could go wrong is another. Shikha mastered the art and science of connectivity whether it was Zoom Webinars, Insta or Facebook live or the Virtual stage.

To enhance the experience, Shikha set up a Virtual Studio at her home with the latest Tech gadgets. Everything from a tele prompter to make sure no important points were missed out or to LED studio lights and photo studio equipment to “Alexa” Dot for keeping track of meetings and appointments for dry runs, brainstorming sessions and celeb briefings were installed. The right technology helped her to not only produce quality work but to come across as a thorough professional who was one of the best in business. At the end, the art of being herself, sticking to her own persona & taking feedbacks mindfully, have always been paramount to Shikha.

About Shikha Singh: An MBA by education, Shikha is a master at crafting and articulating the right message for her audience. Having hosted an eclectic mix of events for corporates across industries and subjects, Shikha has the complete trust of her clients whether it is hosting crème de la crème of corporate delegates or public figures or members of the government.

Having hosted 100+ Virtual Events, 700+ On-Ground & Televised Events for 75+ Brands and 60+ Celebrities, the scale and scope of her work stands testimony to her being, one of the most loved emcees in the corporate world.