Tuesday, 20 April 2021

Bollywood superstar Ajay Devgn to make his digital debut on Disney+ Hotstar VIP with a crime-drama series Rudra – The Edge of Darkness

~ Mounted on a massive scale with stellar storytelling, the series is being produced by Applause Entertainment in association with BBC Studios India ~

Mumbai, 20th April 2021: After playing iconic cop roles through his career in Bollywood, actor Ajay Devgn will now be seen in an intense and gritty new cop avatar as he makes his grand entry into the digital space with his first-ever crime-drama series Rudra – The Edge of Darkness, coming soon on Disney+ Hotstar VIPThe Hotstar Specials series will soon be going into production and will be shot across iconic locales of Mumbai. An engaging and dark new take on cop stories, combined with a unique storytelling format and powerful characters will make Rudra – The Edge of Darkness a must-watch for fans of thrillers and crime-dramas. Produced by Applause Entertainment in association with BBC Studios India, the series reimagines the iconic globally successful British series – Luther, for Indian audiences.

Over the past year, Hotstar Specials has disrupted the world of digital entertainment with genre defining shows like Aarya where a crime story was given a female-gaze, the Criminal Justice franchise that revived courtroom-drama, an animated series that appeals to all age-groups with The Legend of Hanuman, and the announcement of the first-of-its-kind multiverse with Special Ops 1.5. Rudra - The Edge of Darkness marks the next bold move by Hotstar Specials in raising the bar of quality content in India.

Actor Ajay Devgn said, “My attempt has always been to tell unique stories and work with good talent.  The idea is to raise the bar of entertainment in India. The digital world excites me, and I am looking forward to working with Applause and BBC to bring this series to life on Disney+ Hotstar VIP. Rudra - The Edge of Darkness is a compelling and highly intriguing story and I can't wait to begin this new journey! Playing a cop on screen is not new to me, but this time the character is more intense, complex and dark. What drew me most to his persona, is that he is possibly the greyest character you may come across in recent times.”

Sunil Rayan, President & Head, Disney+ Hotstar added, “The scale at which Rudra - The Edge of Darkness is being created is enormous and is a testament to our passion for creating compelling, disruptive content. This kind of storytelling has never before been attempted in India. The narrative is bold and genre-defining, crafted not just for metro audiences but also appealing to hundreds of millions of users across the country. We’re thrilled to have Ajay Devgn headline the series and we are certain that his fans would be happy to see him in a new avatar”

Sameer Nair, CEO, Applause Entertainment said, “Rudra – The Edge of Darkness is one of our biggest shows to date and we are very excited to have Ajay Devgn play the lead. He truly has the fiery intensity and persona required to play this iconic character. With Disney+ Hotstar VIP we have built a strong foundation and are looking forward to creating this global series. We work very closely with BBC Studios to bring the best stories to Indian audiences and Rudra is a brilliant reimagination of an iconic global format.”

Following the enormous success of series including Criminal Justice, City of Dreams, Hostages and The OfficeHotstar Specials and Applause Entertainment continue their long-term partnership for this massive series, produced in association with BBC Studios IndiaRudra - The Edge of Darkness will soon be available for all subscribers of Disney+ Hotstar VIP and Disney+ Hotstar Premium.

Disney+ Hotstar VIP offers an unmatched entertainment experience to users with the world’s best stories and LIVE sporting action coming together on one platform. With an annual subscription of Disney+ Hotstar VIP viewers can enjoy mega blockbuster films that will directly release on the platform like the upcoming Bhuj: The Pride of India along with existing movies The Big Bull, Laxmii, Lootcase and more, the best of global movies and shows dubbed in Hindi, Tamil and Telugu including Super Heroes (The Falcon and the Winter Soldier, Avengers: End Game), best animation films (Frozen 2, The Lion King), kids favourite characters (Mickey Mouse, Doraemon), exclusive Hotstar Specials shows in seven languages like the hugely popular Criminal Justice: Behind Closed Doors, 1962: The War In the Hills, Special Ops, Aarya, The Legend of HanumanOK Computer, LIVE sporting action and much more!

Rudra - The Edge of Darkness is coming soon in 2021!

About Disney+ Hotstar

Disney+ Hotstar (erstwhile Hotstar) is one of India’s leading premium streaming platform that has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 8 languages, regional and national News, and coverage of every major global sporting event, including the IPL. Disney+ Hotstar Premium has a large selection of Disney+ Originals, latest American shows, blockbuster Hollywood movies and award-winning content from International studios; whereas with Disney+ Hotstar VIP, users get access to Disney content in local languages, exclusive new content from the Hotstar Specials label, access to STAR network serials before television, and the latest and best of live sporting action. In its earlier avatar, the Hotstar mobile app has notched 400 Mn+ downloads, making it one of the most in-demand apps in India and also secured top spots on the Google Play Store as well as the Apple App Store. The app’s success reflects its highly evolved video streaming technology as well as the quality of experience across devices and platforms.

About Applause Entertainment

Applause Entertainment Pvt. Ltd. is a leading Content & IP Creation Studio with a focus on premium drama series, films, documentaries and animation content. Led by media veteran Sameer Nair, the studio has produced and released popular series across genres and languages which includes shows like Criminal Justice: Behind Closed Doors, Scam 1992: The Harshad Mehta Story, Hostages, Mind The Malhotras, Hasmukh, Hello Mini that have gone on to set new benchmarks in the category.  A venture of the Aditya Birla Group - a US $48.3 billion Indian multinational conglomerate, Applause Entertainment has partnered with leading platforms like Disney+ Hotstar, Amazon Prime Video, Sonly LIV, MX Player, Netflix and Eros Now for its creative output.

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