Mobile gaming sector growth and
application in education sector is expected to drive demand for India augmented
reality & virtual reality market in forecast period.
According to TechSci Research report, “India Augmented Reality & Virtual Reality Market By Product Type
(Head-Mounted Display, Head-Up Display, Smart Glass, Handheld Device
Applications), By Organization Size (Large Enterprises, Small- &
Medium-sized Enterprises), By Offering (Hardware & Software), By
Application (Consumer, Enterprise), By End User (Entertainment, Manufacturing,
Healthcare, Defense, Consumer Electronics, Automotive, & Others), By
Company and By Geography, Forecast & Opportunities, FY2026”, India
augmented reality & virtual reality market is expected to witness robust
growth in the next five years owing to rising adoption of technology in diverse
portfolio sectors including content generation, engineering and technology, and
development of virtual applications for electronic devices to create customizable
content. Roll-out of 5G technology and Wi-Fi 6 and emerging technologies
including big data analytics, artificial intelligence, machine learning is
fueling the India augmented reality and virtual reality market growth. Digital
transformation is observed around the world and growing tourism industry is
fueling the market growth further in the upcoming five years.
However, lack of awareness in underdeveloped economies
and high cost for equipment required for augmented reality and virtual reality coupled
with harmful effect over eyes may create hindrance to the market growth.
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India augmented reality & virtual
reality market can be segregated by product type, organization size, offering,
application, end user, region, and company. Based on application, market is further
divided into consumer and enterprise. Consumer segment is expected to dominate
the market in the forecast period due to rise in application of technology in
consumer electronics and development of interactive gaming platforms. Also,
rise in awareness regarding augmented reality and virtual reality is a major
driver for the market growth. Depending on product type, market is categorized
into head-mounted display, head-up display, smart glass, and handheld device
applications. Head-mounted display is expected to hold major market share for
the next five years. Growing investment for development of the technology is
driving the market. Also, rise in demand for lightweight displays and
increasing affordability among middle class families is fostering the growth of
the market. Presence of young population immersed in engaging content in
country along with application in various sectors comprising of healthcare,
tourism, defense, gaming, automotive is also contributing to surge the demand
for augmented reality and virtual reality market in India.
Merxiu Software Private Limited, Sony India
Pvt. Ltd., Imaginate Software Labs Pvt Ltd, Samsung India Electronics Pvt.
Ltd., Tata Elixsi Limited, SmartVizx Private Limited, Northern MindTech LLP,
Microsoft Corporation (I) Pvt. Ltd., Google India Pvt. Ltd., OnePlus Technology
Co., Ltd. are the leading players
operating in India augmented reality & virtual reality market. Manufacturers
are increasingly focusing on research and development process to fuel higher
growth in the market. To meet evolving customer demand with respect to better
efficiency and durability, several electric charging vehicle infrastructure
manufacturers are coming up with their technologically advanced offerings.
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“Adoption
of augmented reality and virtual reality for training purpose to replicate real
life situations and instill quality training by prestigious institutions is
expected to fuel the market growth. For instance, healthcare sector is using
3-D modelling for training purpose, among others. High-end investments from key
players to provide engaging consumer experience and productivity gains is
fostering the market growth. Also, reduction in deployment costs would benefit
the new investors in settling their business in the country,” said Mr. Karan
Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
“India Augmented Reality & Virtual Reality
Market By Product Type (Head-Mounted Display, Head-Up Display, Smart Glass,
Handheld Device Applications), By Organization Size (Large Enterprises, Small-
& Medium-sized Enterprises), By Offering (Hardware & Software), By
Application (Consumer, Enterprise), By End User (Entertainment, Manufacturing,
Healthcare, Defense, Consumer Electronics, Automotive, & Others), By
Company and By Geography, Forecast & Opportunities, FY2026” has
evaluated the future growth potential of India augmented reality & virtual
reality market and provided statistics & information on market size,
shares, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in the of India augmented
reality & virtual reality market.
Global
Automotive AR & VR Market By Type (Augmented Reality & Virtual
Reality), By Application (R&D; Manufacturing & Supply; Marketing &
Sales; Aftersales; Support Functions/Training & Product), By Region,
Competition, Forecast & Opportunities, 2026
https://www.techsciresearch.com/report/automotive-ar-and-vr-market/4007.html
United States Augmented Reality and Virtual
Reality Market Forecast and Opportunities, 2020
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