Heads out with top creators to exotic locations across India and overseas
National, April 12, 2021: Josh, India’s fastest growing and most-engaged short video app, today announced the launch of Josh ‘CreatorThon’ – a content creation marathon crafted exclusively for Josh creators, to be held between April 12 to May 5 across beautiful locales. Launched as a multi-city campaign, Josh ‘CreatorThon’ kicks off in Pondicherry today and will travel to four exotic locations across India and overseas with unique creators to give them a flavor of the dynamism and energy of the short video ecosystem.
‘CreatorThon’, envisioned as a 24-day jazzed up event, is a one-of-a-kind opportunity where creators have been handpicked amongst a million and given an exclusive platform which would help them create unique, engaging content across all these beautiful locations. Landed today in India's Tiny Little France – Pondicherry, ‘CreatorThon’ would then move on to the island nation – Maldives (from April 17 to April 20) followed by Jaisalmer (from April 22 to April 25) before hitting the home stretch in Goa (from May 1 to May 5).
With this campaign, Josh aims to raise the bar for content creation in India as creators would be engaging in some never seen before, joshiley performances over the next few weeks. The on-ground activations would witness the creators’ josh all pumped up as they indulge in a variety of innovative and exciting activities named as – ‘Style in the City’, ‘Scary Boo’, ‘Reality Bites’ among others, and take the excitement and oomph factor through the roof. A team of professional stylists, make-up artists and photographers will be accompanying these content creators to cater to their fashion and styling needs.
Hailing the Josh creator community, Seher Bedi, Head of Josh Studios said, “Josh ‘CreatorThon’ is an opportunity for creators to travel with Josh as part of the Josh family. Our community gives creators tools to make their content as exciting as they want with all the resources, we offer them. Traveling to these destinations with the Josh team gives creators an opportunity not only to express their creativity but bond with the Josh community and feel pampered. Many exciting activities will give them fuel to explore content in new ways. We are excited to give new and thrilling experiences to our creators and CreatorThon will do just that!”
Josh is a made-in-India, short-video app launched in September 2020 by VerSe Innovation. It represents a confluence of India’s top 200+ best creators, the 10 biggest music labels, 15+ million UGC creators, best in class content creation tools, the hottest entertainment formats, and formidable user demographics. Josh has been consistently rated as the leading Indian short-video app in India on the Play store. Currently, Josh is the fastest growing and most engaged short-video app in India with over 88 million MAUs (Monthly Active Users), 42 million DAUs (Daily Active Users) and 1.75+ billion video plays per day. Josh Studios was unveiled in March 2021 to scale the short-video platform’s capabilities to create a cutting-edge content and talent hub.
About VerSe Innovation:
At the core of VerSe Innovation, is the idea that technology can help bridge the digital divide. Since its inception, VerSe has risen to the challenge of serving the unmet content needs of millions of consumers using technology. Its unique machine learning and deep learning technologies enables personalised content to be delivered to users based on their consumption preferences. Today VerSe Innovation’s proprietary technology platform powers 300 million + users to consume content in their local language on Dailyhunt. Its technology also powers India’s #1 and most engaging short video app Josh.
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