Mumbai, 26th April 2021 - Billboard’s annual International Power Players List recognizes the
contribution of international music executives from across the globe (ex-U.S.)
and this week, saw Devraj Sanyal, Universal Music India and South Asia’s MD and
CEO highlighted for his contributions to introducing original Indian music and
culture to a global audience in 2021’s list of executives.
This recognition
in Billboard’s International Power Players list is testament to the path-breaking
industry-leading moves that Universal Music India has been making over the last
3 years. The company as a multi-pronged approach towards how music is made and
marketed in India across all-genres and UMG’s initiatives in non-film
commercial music, HipHop and regional music space have been instrumental in
shaping the way music industry is evolving in India.
In a
country traditionally obsessed with Bollywood Music, Universal Music India’s VYRL
Originals was the first label dedicated to creating artist-centric music. With
a vision of shaping and creating a culture and category of non-film music in
India, VYRL Originals has been launching artists in the commercial non-film
music space since 2018. VYRL Originals has been the catalyst and label that has
set the standard within the non-film music space, which since 2020, every Indian
label has been focusing its resources towards.
Recognizing
the changing fabric of music and artists in India, the company launched India’s
first Hip-Hop label with an international outlook, Mass Appeal India in 2019.
The label’s mission is to bring the underground HipHop movement in India to the
fore and take it to international audiences. In just 2 years, the label has a
solid roster of artists and catalog that has also seen international acclaim
and support.
Beyond commercial
pop and Hip-Hop, Universal Music India has consolidated and solidified its
position in the regional space by partnering with India’s pioneer label from
the Punjab region, Desi Melodies. This budding partnership was solidified in
2020 and has seen releases like Titliaan, Baarish Ki Jaaye and Banglow amongst
others. The label is also home to some of the best talent from the region.
Speaking on
this development, Vineet Thakkar,
COO, Universal Music Group, India & South Asia, said, “This is a moment
of absolute pride for not only all of us at UMG India & South Asia but also
specifically for our region. In such a vibrant growing emerging market with
culturally rich music and artists, it was time that we got some well-deserved
global recognition. This is a collective victory for our industry and UMG India
for our relentless endeavour to build an artist-centric music business in
India. It’s now time to take our brand of music and artists on the path to
global success.”
Speaking about the achievement, Shantanu
S Gangane, VP Marketing Universal Music Group, India & South Asia said,
“Devraj’s passion and infectious energy speaks volumes of how we operate at
Universal Music Group in the region. It is a proud moment for us to see this
recognition come through and I am sure it is a sign of how Indian Music
industry is now being perceived globally. The success of music and artists is
more borderless than ever before, and I am confident that this paves the way
for similar global recognition for Indian music and artists, and global hits in
the future.”
About Universal Music Group
Universal
Music Group (UMG) is the world leader in music-based entertainment, with a
broad array of businesses engaged in recorded music, music publishing,
merchandising and audiovisual content in more than 60 countries. Featuring the
most comprehensive catalog of recordings and songs across every musical genre,
UMG identifies and develops artists and produces and distributes the most
critically acclaimed and commercially successful music in the world. Committed
to artistry, innovation and entrepreneurship, UMG fosters the development of
services, platforms and business models in order to broaden artistic and
commercial opportunities for our artists and create new experiences for fans.
Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.
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